You’ve worked hard to build your online course, now it’s time to create a landing page that sells it. An effective landing page is the key to high conversion rates and sales. It needs to capture attention quickly, convey the value of your offering, build trust, and motivate visitors to sign up or purchase.
To inspire your own education landing page design, here are 7 stunning examples from successful elearning businesses. Notice how they balance visuals and copy, highlight key benefits and features, build credibility, and make it extremely easy to take action. With the right messaging and call-to-action, you'll turn your amazing course into an amazing business. Let's dive in and see what makes these education landing pages so compelling.
What Makes an Effective Education Landing Page?
To effectively capture the attention of visitors and convert them into leads or customers, an education landing page needs to contain certain essential elements.
First, an eye-catching yet simple design. A clean, minimal layout with plenty of white space is ideal. Use high-quality images that emotionally resonate with your target audience. For example, photos of students engaged in learning or extracurricular activities.
Second, a clear value proposition highlighted prominently at the top of the page. Explain exactly what benefits visitors will receive, e.g. “Learn a new skill in 6 weeks with flexible, online courses.” Use a bold headline and subheading to convey this message.
Third, a strong call-to-action like “Start Your Free Trial” or “Sign Up Now.” The CTA should be highly visible, with a contrasting color. Offer a free incentive like a coupon or limited-time trial to motivate visitors to take action.
Fourth, social proof in the form of reviews, testimonials, case studies, or media mentions. Build trust and credibility by showing how you’ve helped others. For example, “Over 500 students have learned to code and launched their careers with our program.”
Fifth, frequently asked questions to address common concerns. Keep answers concise while being informative and helpful. This content also improves search engine optimization by including semantically related terms.
Finally, responsive page design so your landing page displays properly on mobile devices and tablets in addition to desktop. Over 60% of web traffic now comes from mobile, so your page must be optimized for smaller screens.
By implementing these key elements, you'll have an effective education landing page that captures leads and boosts conversions. Provide value, build trust, motivate action, and make it easy for visitors to get started with your program or courses.
For more tips on how to create a high-converting landing page, check out our article on drag and drop builder for Udemy landing page.
Education Landing Page Examples - Common Features
To create an effective education landing page, it's important to include certain key features. As an educator, your goal is to clearly convey your program or course offerings, highlight the benefits to students, build credibility, and motivate visitors to take action.
An eye-catching yet simple design is essential. Use an uncluttered layout, minimal text, large images, and plenty of empty space. Focus on one key message or call to action, such as a button like "Apply Now" or "Register Today". For a free and easy-to-use education landing page template, check out Unicorn Platform's Free Education Landing Page Template: No Skills Required.
Compelling content that resonates with your target audience is key. Explain your philosophy or teaching approach. List courses or programs offered. Highlight key learning objectives and outcomes. Share student success stories or testimonials to build trust. Mention noteworthy accomplishments, awards, or credentials of instructors.
A clear call to action is critical. Tell visitors exactly what you want them to do, whether it's registering for a free trial, signing up for a webinar, or applying for admission. Make buttons highly visible and place them prominently near the top of the page.
Optimizing for mobile-friendliness and search engines is also important. Use a responsive design so your landing page displays well on all devices. Include keywords in page titles, headers, and content. Make it easy for visitors to contact you or find you on social media.
Following these best practices will help you create an education landing page that effectively engages your target audience and motivates them to take the desired action. With a compelling story, strong credibility, and a clear call to action, you'll turn curious visitors into motivated students or customers.
Example 1: Udemy's Landing Page
Simplicity is Key
Udemy keeps their landing page simple and focused. The page is clean and uncluttered, with minimal text and plenty of negative space. This makes the page easy to navigate and prevents potential students from feeling overwhelmed. The primary focus is on the course catalog, with large images of the instructors and a brief course description for each class.
Strong Visuals
Eye-catching images are prominently featured throughout the page. The hero image at the top shows happy, engaged students, setting the right tone. Each course is represented by a large, high-quality photo of the instructor. This helps to quickly establish authority and build trust in the instructors. The photos are also an opportunity to show diversity, which Udemy does well.
Clear Call-to-Action
The singular goal of this landing page is to get visitors to sign up for a course. To achieve this, a prominent call-to-action button reading “Start Learning Now” is featured at both the top and bottom of the page. The buttons utilize a bright color to capture attention and the text clearly communicates what action is desired.
Social Proof
Short testimonials from real students are included on the landing page, providing valuable social proof. Quotes like “I landed my dream job at Amazon after taking a few key Udemy courses” help to build credibility and address any hesitations a potential student may have. The testimonials are accompanied by photos for an additional personal touch.
An effective education landing page should focus on simplicity, visuals, a clear call-to-action, and social proof. Udemy's landing page is a wonderful example, embracing all of these elements to make a compelling case to visitors in a straightforward yet visually engaging way. The end result is a page that inspires action by highlighting the real-world benefits of the courses offered.
Example 2: Khan Academy's Landing Page
Simplicity and Focus
Khan Academy's landing page is a stellar example of simplicity and focus. The page layout is clean and minimalist, with a single call-to-action button at the top inviting you to "Start learning". This singular focus directs all attention to what matters most - accessing Khan Academy's educational content.
Value Proposition
The header prominently states Khan Academy's value proposition: "Free online courses, lessons and practice." This succinctly conveys the key benefits that students can expect. The subheader further reinforces this by specifying that resources span "math, science, and more" for "all ages". These short but compelling statements, combined with the simple and uncluttered design, allow the value proposition to shine through.
Strong Visuals
While the page copy is intentionally minimal, strong visuals are used to bring the message to life. An engaging hero image of a diverse group of smiling students instantly makes a human connection and resonates with the target audience. Icons representing key subjects like math, science, computing and economics give a sense of the range and depth of content offered. A short video also provides a quick overview of resources and features in an engaging multimedia format.
Testimonials and Social Proof
To build credibility, the page incorporates testimonials from real students and teachers speaking to the impact of Khan Academy. Recognizable media logos from publications like Forbes and TechCrunch establish social proof through third-party endorsements.
Khan Academy's landing page is an excellent example of an education-focused page. By focusing the copy and design on simplicity, value, visuals and social proof, it highlights the benefits of the platform in a compelling way for students, parents and teachers alike. The end result is a page that inspires confidence in the resources and content that Khan Academy provides.
Example 3: Coursera's Landing Page
An Eye-Catching Design
Coursera utilizes an eye-catching page design to capture visitors’ attention and convey the benefits of their online courses. The page features large hero images of students and instructors, colorful course category icons, and bold typography. This visual design helps to evoke an inspiring and motivating tone that aligns with Coursera’s brand.
Clear Headline and Subheadline
The headline “Learn a new skill online” clearly communicates Coursera’s offering in a simple yet compelling way. The subheadline “Choose from over 4,000 video courses taught by top instructors from 190+ leading universities and companies” elaborates on the range of available courses while building credibility by emphasizing their high-quality content and instructors.
Strong Value Proposition
Coursera’s value proposition is prominently displayed at the top of the page: “Learn a new skill online, on your time.” This succinctly conveys the key benefits of flexibility and career/skills development that Coursera provides to students. Throughout the rest of the page, Coursera reinforces their value proposition through statements like “Advance your career. Learn at your own pace. Find your passion.”
Course Categories and Examples
To help visitors explore their options, Coursera organizes courses into categories like Arts and Humanities, Business, Computer Science, Data Science, and more. When you select a category, you’ll see featured courses with an instructor profile, course description, reviews, and start date. This makes it easy to evaluate different courses and find one that matches your interests and needs.
Strong Social Proof
Coursera builds credibility and trust through social proof in the form of instructor profiles, university partners, and student testimonials and reviews. The page prominently features top instructors and reviews from students who have completed courses. They also list the 190+ leading universities and companies they partner with to develop content. This social proof helps to address any concerns visitors may have about the quality or effectiveness of Coursera's online courses.
Example 4: Udacity's Landing Page
Udacity's landing page is a stellar example of an education website. Their simple yet engaging page highlights the key benefits of their courses and programs in a compelling way for prospective students.
Clean Design
The page has a minimalistic design with lots of white space, a simple black and gray color scheme, and a clean sans serif font. This helps focus the visitor's attention on the course offerings and content.
Engaging Visuals
Large, high-quality images of students, teachers, and the Udacity team help bring the content to life. The images portray a sense of community and support, which appeals to potential students.
Clear Value Proposition
Udacity's value proposition of advancing your career through skill-building courses is conveyed through a bold statement at the top of the page. This is reinforced with customer testimonials and links to their Nanodegree programs.
Social Proof
The page prominently features logos of well-known technology companies that hire Udacity graduates. This social proof establishes credibility and the career opportunities available to students.
Strong Calls-to-Action
Multiple buttons invite the visitor to "Start Learning", "See Courses", or "Join a Nanodegree Program". The buttons have high contrast from the background, making them visually compelling to click.
In summary, Udacity's landing page employs a minimalistic yet visually engaging design to highlight the key benefits and value of their courses to prospective students. With clear calls-to-action and social proof from industry partners, the page is highly effective at converting visitors into students. Using similar principles on your education website's landing page can help yield strong results.
Example 5: EdX's Landing Page
Simplicity and Focus
EdX's landing page is a stellar example of simplicity and focus. The page is clean and uncluttered, with a large, eye-catching image at the top to immediately capture visitors’ attention. The remaining elements on the page are focused and minimal, highlighting only the most important information.
Clear Value Proposition
EdX's value proposition is very clear: "Advance your knowledge and career with online courses from top institutions. Learn cutting-edge skills and pursue your interests for free." This headline conveys the key benefits of the platform in a concise yet compelling way.
Course Examples and Testimonials
Below the value proposition, EdX showcases examples of popular courses to demonstrate the variety and quality of content available. They also include a testimonial from an instructor to build credibility and social proof.
Strong Call-to-Action
The page has a prominent call-to-action button - "Start Learning Now For Free". The button stands out on the page and clearly directs visitors to sign up and start taking courses. The page also has a secondary CTA at the bottom encouraging visitors to browse all courses.
Simple and Scannable
The overall design is simple, clean and scannable. The content is written in short paragraphs with plenty of whitespace, bulleted lists are used where appropriate. This makes the page easy to quickly scan and comprehend. The page achieves a good balance of text and visuals to keep visitors engaged.
In summary, EdX's landing page is a superb example of an educational platform page. By focusing on simplicity, clarity, social proof and a strong call-to-action, the page is highly effective at capturing interest and guiding visitors to sign up. The polished design and smart use of visuals also help to build trust in the brand and platform. This landing page should serve as an inspiration for any online course provider.
Example 6: Codecademy's Landing Page
Codecademy’s landing page is a stellar example of an effective education page. Their simple but striking design, clear messaging, and strong call-to-action combine to create an impactful page that converts visitors into students.
Clear Value Proposition
Codecademy’s headline immediately communicates their value proposition: “Learn to code interactively, for free.” This succinctly tells visitors what they offer, how they teach, and what it will cost. The subheader expands on this by emphasizing the real-world skills you can gain.
Engaging Visuals
Large, vibrant illustrations bring energy and visual interest to the page. The primary illustration features a diverse group of people coding together, visually representing Codecademy’s mission to make programming accessible to all.
Strong Social Proof
Codecademy prominently features testimonials and statistics demonstrating their effectiveness and popularity. For example, “Over 50 million people have learned to code with Codecademy.” Powerful social proof like this builds trust and credibility.
Clear Call-to-Action
The page has a single, prominent call-to-action: “Start Coding for Free.” The CTA button catches your eye with a bright teal color and arrow icon. When you click it, you're taken directly into your first coding lesson.
Simple and Scannable
Overall, the page is clean and minimalist. Content is concise and scannable, with plenty of headings, bullet points, and negative space. This makes the page easy to read, navigate, and comprehend, even for visitors in a hurry.
In summary, Codecademy’s landing page is a masterclass in simplicity and clarity. By prominently communicating their value, social proof, and a strong CTA, they’ve created a page that makes it easy and compelling for visitors to start learning to code.
Example 7: Treehouse's Landing Page
A Clean, Minimalist Design
The Treehouse landing page features a minimalist design with clean lines, open space, and a neutral color palette. The page is easy to navigate and not cluttered, allowing visitors to focus on the key elements like the headline, subheadline, featured course module, and call-to-action button. The minimalist esthetic is professional and helps convey an image of simplicity, practicality and competence.
Compelling Headline and Subheadline
The headline “Learn to code in minutes” is compelling and taps into the desire to acquire a new skill quickly and efficiently. The subheadline “Interactive coding courses for beginners” further clarifies the company’s mission and value proposition. These headlines, combined with the simple yet eye-catching visuals, capture attention and draw the visitor into the page.
Prominent Call-to-Action Button
The bright blue call-to-action button prominently placed in the center of the page invites visitors to “Start Learning for Free”. The button’s visibility, wording and contrasting color make it easy to spot and click, encouraging visitors to take the next step.
Featured Course Module
The featured video course module gives visitors a preview of the learning experience. Being able to see an actual module helps build trust in the quality and effectiveness of the courses. The module is also a good way to demonstrate the interactive and engaging nature of the lessons.
Social Proof
Logos of well-known technology companies along the bottom of the page, like Google, Microsoft and PayPal, provide social proof that Treehouse courses are trusted and valued in the industry. Testimonials from real students also help build credibility by demonstrating the success others have achieved using the Treehouse courses.
In summary, Treehouse’s landing page is a stellar example of a simple yet persuasive design. A minimal layout, compelling headlines, prominent CTA, featured course module and social proof work together to capture interest and convince visitors to start learning to code. The page effectively balances text, images and open space to guide visitors through the conversion funnel.
Landing Page FAQs: Tips for Creating an Education Landing Page with Unicorn Platform
Creating an education landing page for your online course or program requires careful planning and execution. When building your page with Unicorn Platform, keep the following tips in mind:
Focus on benefits to the student
Explain how your offering will help students achieve their goals or improve their lives. Discuss specific skills and knowledge they will gain, problems that will be solved, or opportunities that will open up.
Establish your authority
Share your credentials, experience, and expertise to build trust in your brand. Mention any awards or recognition you have received. Provide social proof through testimonials, reviews, or case studies.
Explain the details clearly
Describe exactly what is included in your course or program. List the number of lessons or modules, types of instruction and materials, software or tools needed, and so on. Be transparent about the time commitment required and any prerequisites.
Highlight standout features
Draw attention to any unique benefits or innovative aspects of your education product. For example, mention if there is a job or internship placement component, opportunities for live interaction, or a free trial period.
Make it easy to sign up
Place eye-catching call-to-action buttons above the fold on your page. Offer a time-limited discount or special promotion to motivate visitors to take action. Accept multiple payment methods and make the checkout process simple to complete.
Provide visuals
Include images of your course interface, students participating, or the types of projects they will complete. Embed videos to bring your page to life and give a preview of what students can expect. Visuals help to quickly convey information and make an emotional connection.
Creating a compelling education landing page is key to converting visitors into enrolled students. By highlighting the benefits, establishing authority, explaining details, promoting standout features, simplifying signup, and incorporating visuals, you will be on your way to boosting registrations for your online course or program.
Conclusion
So there you have it, seven stunning education landing page examples to inspire your next creation. As you build out your education landing page, keep your target audience and key message in mind. A clean layout, bold visuals, social proof, and a clear call to action are the hallmarks of an effective landing page. With the right platform, you can create a custom landing page to match your brand and goals. Whether you want to drive course signups, promote a new online program, or simply share your school’s story, a well-designed landing page is key to making a great first impression and capturing interest. Take these examples and make them your own - the possibilities for your education landing page are endless. Now go build something amazing!
