As an entrepreneur, you know how critical a professionally designed website is to convey your brand and attract customers. However, between managing your business and staying on top of day-to-day tasks, finding the time to build an esthetically pleasing website from scratch seems nearly impossible.
What Is Unicorn Platform?
Unicorn Platform is an intuitive website builder that allows you to create professional looking landing pages and blogs in minutes without any coding required.
- What is a landing page? A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It helps you achieve a singular focus to capture leads or sell a product. Unicorn Platform provides designer-made templates to choose from, with sections for:
- Eye-catching headlines
- Benefit-driven copy
- Email opt-in forms
- Calls-to-action
- Videos
You can simply drag and drop elements to create a high-converting landing page. No web design experience needed.
Unicorn Platform also offers a powerful blog builder. You can select from various blog layouts and styles to match your brand. It’s easy to add blog posts, images, videos, and more. Your blog will be optimized for search engines like Google, helping you gain more organic traffic.
With Unicorn Platform, you have access to:
- Professionally designed templates
- Drag and drop editor
- 1-click theme changes
- Built-in stock photos and videos
- Email marketing integrations
- Analytics to optimize your pages
Whether you need a landing page for your business, product, service, or blog, Unicorn Platform provides an easy to use platform to build an esthetically pleasing website in minutes without coding. Sign up today for a free 14-day trial and start creating your stunning website.
Why You Need an Esthetically Pleasing Website
As an entrepreneur or business owner, having an esthetically pleasing website is crucial to your success. There are several reasons why you need a website that is visually appealing and user-friendly:
- It creates a good first impression. Your website is often the first interaction potential customers have with your business. An attractive, well-designed site builds credibility and trust in your brand.
- It improves user experience. A clean, minimal layout with logical navigation and positioning of elements leads to higher user engagement and longer time on site. This results in lower bounce rates and higher conversion rates.
- It drives more traffic and sales. An esthetically pleasing website, especially one optimized for search engines, will rank higher in Google and other search engines. This means more people will find and visit your site, resulting in increased traffic, leads, and revenue.
- It strengthens your brand. Your website design, images, color scheme, and content all shape how people perceive your brand. A cohesive, polished website reinforces your brand identity and messaging. This consistency builds familiarity and loyalty with your target audience.
- It inspires sharing on social media. Beautiful, interesting websites, especially those with a strong visual component, are more likely to be shared on social networks. This organic social promotion expands your reach and introduces new potential customers to your business.
In today’s digital world, your website is one of the most powerful tools for growing your business. Investing the time and resources into creating an esthetically pleasing website will yield significant benefits for years to come. An attractive yet purposeful design is well worth the effort.
The Benefits of Using Unicorn Platform
Using Unicorn Platform to build your website provides several key benefits.
Simplicity
Unicorn Platform employs an intuitive drag and drop builder, requiring no coding knowledge or technical skills to create an esthetically pleasing website. With pre-designed templates and elements, anyone can build a professional site in minutes.
Customization
While easy to use, Unicorn Platform also offers deep customization options. Choose from multiple templates to match your brand, then customize colors, fonts, spacing, and more. Add your own images, text, buttons, galleries, blogs, and other elements. Flexible widgets and an open canvas give you full control over your site’s look and layout.
Optimization
Websites built on Unicorn Platform are fully optimized for search engines and mobile-responsive. Your site will rank higher in search results and display beautifully on any device.
Affordability
Unicorn Platform is offered at a fraction of the cost of hiring a web designer. Plans start at $8/month, including hosting, SSL security, and 24/7 support. For small businesses and startups, this represents a huge cost-savings.
Integrations
Unicorn Platform seamlessly integrates with popular third-party services. Connect your site to email marketing platforms, ecommerce providers, social media, and more. These integrations extend your site’s functionality without requiring any technical skills.
In summary, Unicorn Platform is an easy-to-use yet powerful website builder. By optimizing for esthetics, customization, search engines, and affordability, Unicorn Platform enables anyone to build a professional, high-performing website on a budget. Give your business the online presence it deserves with a website from Unicorn Platform.
Most Aesthetically Pleasing Websites Trends for 2023
Simplicity is Key
Keeping your website design simple and minimalistic is one of the most esthetically pleasing trends for 2023. Avoid cluttering your site with too many elements, images, colors, or fonts. Focus on clean lines, negative space, and a minimal color palette. A simple, uncluttered design helps guide your visitors’ attention to the most important content and actions on each page.
High-Quality Photography
When done well, lifestyle photography, product shots, and portrait images can make a website instantly more attractive. Invest in professional photography and be selective in the images you choose for your site. High-resolution, well-composed photos that evoke emotion will make a lasting impression on your visitors.
Engaging Visuals
Don’t rely solely on static images. Animations, videos, interactive graphics, and parallax scrolling are esthetically engaging and help bring your website to life. When used appropriately, visual effects can capture attention, demonstrate a product, tell a story, or visually guide a visitor through a process. Keep animations minimal and make sure they don’t distract from the overall user experience.
A Cohesive Design
A cohesive design ties all the elements of your website together for a seamless user experience. Use the same or complementary color schemes, fonts, and stylistic touches on every page. Pay attention to alignments, proportions, and margins to create a balanced layout. Subtle details like hover effects, microinteractions, and transitions between pages or sections also contribute to a cohesive design.
Mobile Responsiveness
With more and more people accessing the web via mobile devices, a responsive design is essential for an esthetically pleasing website. Your site should automatically adapt to different screen sizes, displaying content in an optimized layout for smartphones, tablets, laptops, and desktops. A mobile-friendly website provides an equally engaging experience regardless of the device used to view it.
If you're looking to build a memorable website for your hair salon without learning to code, check out Unicorn Platform's drag and drop builder. Following these trends and using Unicorn Platform's tools will help you create an attractive yet simple design, impactful visuals, cohesive styling, and a responsive website that leaves a lasting impression on your customers.
How to Choose the Right Theme for Your Website
When building your website, choosing an esthetically pleasing theme that matches your brand is key. The theme determines the overall look and feel of your site, from colors and fonts to layout and functionality. Selecting the right one for your business or product can make or break your online presence.
Focus on Your Brand Identity
Think about the image you want to convey to visitors. If you have an established brand, the theme should align with your brand guidelines for colors, logo placement, and typography. For a new brand or product, the theme can help define your visual identity. Look for themes with a style that appeals to your target audience and evokes the right emotional response. Minimalist, vibrant, elegant, and bold are some options.
Consider Functionality
While appearance is important, the theme also impacts the user experience. Evaluate how intuitive and responsive the theme is. Ask yourself some questions:
- Is the navigation easy to use on mobile and desktop?
- Are buttons, menus and links clearly labeled?
- Does the layout make it simple to find information?
- Are there any extra features like sliders, galleries or interactive elements that enhance the experience?
A good theme should have a balance of form and function.
Check Customization Options
No theme will match your needs perfectly out-of-the-box. Look for a theme that is customizable so you can tailor it to your brand and goals. Consider the following:
- Color options: Can you easily change colors to match your palette?
- Layout choices: Are there different header, footer and page layouts to select from?
- Typography: Can you change fonts, sizes and styles?
- Slider and gallery styles: Do you have options for photo galleries, video sliders, etc.?
- Widgets and shortcodes: Are many included to add features without code?
- Documentation: Is there helpful documentation or video tutorials for customizing the theme?
With the right level of customizability, a theme can be molded to suit your needs and become a seamless part of your brand experience. Choosing a theme that balances visuals, functionality and customization will allow you to build an esthetically pleasing website that achieves your business goals.
Adding Pages and Blog Posts in Minutes
To build an esthetically pleasing website in minutes, Unicorn Platform’s drag and drop page builder makes adding pages and blog posts simple.
Adding Pages
To add a new page, click the “Add Page” button on your website dashboard. Name your page and select a template to get started. Unicorn Platform offers minimalistic, image-focused, and text-heavy templates to suit your needs.
- Choose a template and customize the content. Add images, icons, text boxes, buttons, and more by dragging and dropping elements onto your page.
- Adjust the styling of each element including colors, fonts, sizes, and positions. Align multiple elements at once for a cohesive look.
- Save and preview your page. Make any final changes before publishing to share your new page with the world.
Creating Blog Posts
Sharing your knowledge and expertise through blogging is a great way to build authority and connect with your audience. Creating blog posts on Unicorn Platform is simple.
- Click “Add Post” on your blog page to start a new post. Select a category and add tags to optimize searchability.
- Enter an eye-catching title and subtitle to capture interest. The title is the most important part of your post, so make it compelling.
- Write your post in the editor. Unicorn Platform’s editor allows you to format your text, add images, create lists, add blockquotes, and more.
- Save and preview your post. Double check for any issues before publishing to share your latest blog post.
With Unicorn Platform, designing an esthetically pleasing website and blog in a professional yet simple style is attainable for users of all skill levels. The easy to use drag and drop builder provides all the tools you need to create a stunning online presence in practically no time at all. Share your message with the world through a website you designed yourself.
Customizing Your Website With Zero Code
Customizing your website requires no coding knowledge when using Unicorn Platform. You have complete control over the look and feel of your site through an intuitive drag and drop interface.
Choose a Template
Select from beautiful, responsive templates to get started. Templates come styled with images, icons, and placeholder text. Simply replace the images and text with your own to create a custom design.
Modify the Layout
Easily add, remove, or rearrange sections like headers, content blocks, images, and more. Select pre-built sections from the left sidebar or build your own from scratch. Move sections up, down, left or right with the click of a button.
Change the Styling
Customize colors, fonts, and other elements to match your brand. Select pre-designed color schemes or choose your own color palette. Change background colors, font styles, button styles, and hover effects sitewide or on individual sections and pages.
Include Media
Add images, videos, icons, and animations to bring your website to life. Upload your own media or choose from thousands of free stock photos, videos, and icons. Add animations and scrolling effects to images and sections with just a few clicks.
Integrate Apps (Optional)
Connect your favorite apps and services to enhance your site. Add email signup forms, live chat, social media feeds, online stores, appointment booking, and more. Unicorn Platform integrates with platforms like Mailchimp, Facebook, Instagram, Shopify, Calendly, and dozens more.
Preview and Publish
Preview your site on desktop and mobile to ensure everything looks perfect. Make any last minute changes, then publish your site with the click of a button. Your website is now live and viewable to visitors.
With an easy to use interface and powerful customization options, designing an esthetically pleasing website requires zero coding knowledge. You have full control to create a website that represents your brand and vision.
Integrating Email Marketing, Ecommerce and More
To truly build an esthetically pleasing website that engages your audience, you’ll want to integrate additional features beyond a basic landing page. Email marketing, ecommerce, and analytics are just a few of the tools that can help enhance your site.
Email Marketing
An email list allows you to stay in touch with your visitors and build a community around your brand. Offer an incentive like a special report, video, or ebook in exchange for people signing up with their email address. You can then send regular newsletters, product updates, special offers, and more. Some recommended email service providers are Mailchimp, Drip, and ConvertKit.
Ecommerce
If you have a product to sell, ecommerce functionality is essential. A simple store lets customers purchase directly on your site. Look for a platform with an intuitive interface, PCI compliance, and options for shipping and payment processing integrations. Popular choices include Shopify, BigCommerce, and WooCommerce.
Analytics
Analytics tools provide insights into how people are interacting with your website. You’ll see metrics like page views, time on site, bounce rate, traffic sources, and more. The two most well-known platforms are Google Analytics (free) and Mixpanel. Analyzing trends over time helps you make data-driven decisions to optimize your site. You may find certain pages are underperforming, your call-to-action needs improvement, or your content isn’t resonating with visitors.
- Additional integrations to consider: live chat, social media feeds, lead generation forms, SEO
- A/B testing different elements on your site
- Regular site audits to check for broken links, outdated content, accessibility, and mobile-friendliness
By integrating these key features into your esthetically pleasing website, you’ll create an interactive experience for your visitors and gain valuable data to fuel your business growth. With some experimentation, you can build a site that is both beautiful and high-converting.
FAQs: Commonly Asked Questions About Unicorn Platform
How do I get started with Unicorn Platform?
To begin building your website with Unicorn Platform, simply sign up for a free account. The signup process only takes a few minutes. Once your account is created, you will be prompted to select a template to get started. Unicorn Platform offers 100+ professionally designed templates to choose from. Select a template that matches your brand and the purpose of your site.
Is Unicorn Platform easy to use?
Absolutely. Unicorn Platform is an entirely no-code platform, meaning no technical skills are required. Everything is drag and drop, so you can build your entire website just by clicking and dragging the elements you want. The intuitive editor makes it easy to customize your template by adding or removing sections, changing colors and fonts, uploading your logo, and more. You have total creative control and flexibility without needing to know how to code.
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. There are three main plans to choose from:
- Free: The free plan includes 1 website, up to 500 monthly visitors, and core features. This is ideal if you just want to build a simple landing page.
- Pro: The pro plan starts at $12/month and includes unlimited websites, up to 5,000 monthly visitors, 24/7 support, and access to all features. This is the best value for small businesses and solopreneurs.
- Business: The business plan starts at $24/month and includes everything in the Pro plan plus up to 50,000 monthly visitors, advanced analytics, and priority support. This plan is tailored for growing teams and established businesses.
You can start with the free plan and upgrade at any time as your needs change. All plans come with a 14-day free trial, no credit card required. Unicorn Platform does not have any setup fees, hidden charges or long-term contracts. You can cancel your subscription anytime.
What features does Unicorn Platform offer?
Unicorn Platform comes with all the features you need to build a professional business website:
- Drag and drop page builder
- 100+ designer templates
- Custom fonts and color options
- Photo galleries and sliders
- Contact and email signup forms
- Blog hosting and design tools
- Mobile-friendly and responsive
- Built-in SEO tools
- 24/7 customer support
- Secure hosting and daily backups
- Advanced analytics (on Business plan)
- Ecommerce (on Business plan)
Unicorn Platform is an all-in-one website builder for creating and hosting the website your business needs. The simple yet powerful editor allows you to
Conclusion
In the end, Unicorn Platform allows you to design a visually stunning website in minutes without any technical skills. Their drag and drop website builder is intuitive enough for anyone to create an esthetically pleasing site. Your visitors will appreciate how professional and polished your web presence is thanks to Unicorn Platform. Stop wasting time struggling with complicated website builders or hiring expensive web developers. Unicorn Platform gives you an easy, affordable way to build a gorgeous website and start connecting with your audience today. Focus on your business and leave the web design to the experts at Unicorn Platform.
