As an online course creator, you know how important it is to have an eye-catching landing page to convert visitors into students. However, designing and building an effective landing page from scratch requires technical skills and time that you may not have. Fortunately, using a pre-made online course landing page template is an easy way to create a high-converting page without needing to code. With a template, you can simply plug in your course details, images, and copy to produce a professional landing page in minutes. The end result looks like you spent hours designing it with a web developer when really you were able to do it yourself quickly and affordably using a template. Keep reading to discover how you can find and customize free landing page templates for your online course.
Why You Need a Landing Page for Your Online Course
You need a dedicated landing page for your online course to capture leads and convert visitors into students. Here are a few reasons why:
- Focus the message. A landing page allows you to craft a focused message highlighting the key benefits and features of your course. You can articulate why someone should sign up in a clear and compelling way without distractions.
- Build trust and authority. A professional landing page helps to establish you as a credible expert in your field. You can share your experience, credentials, testimonials and social proof to build trust in your brand and course.
- Capture leads. The primary goal of a landing page is to capture leads by encouraging visitors to sign up for your email list or purchase your course. You can offer an incentive like a coupon code or free preview to motivate them to take action.
- Track conversions. With an optimized landing page, you can better track how many visitors convert into leads and customers. Monitoring metrics like conversion rates, bounce rates and sales will allow you to improve your page over time to maximize the return on investment.
- Mobile-friendly. A landing page should be responsive so it displays properly on any device. Since many people access the internet via mobile, your page needs to be designed to work for smaller screens and touch interfaces.
- A/B test. By creating multiple versions of your landing page, you can A/B test elements like headlines, images, button copy or layouts to see which ones resonate most with your audience. This data-driven approach will help increase your conversions.
In summary, a dedicated landing page is essential for promoting your online course. When designed well, it can be an extremely effective tool for capturing leads, building your audience and boosting sales. With the right elements in place, your landing page will pave the way for success.
How to Choose the Right Landing Page Builder
When choosing an online course landing page builder, there are several factors to consider:
- Ease of use. The platform should be intuitive and simple to navigate without technical skills. Look for a drag and drop interface, pre-designed templates, and built-in elements like text boxes, images, videos, and call-to-action buttons. The easier it is to create your page, the faster you can get your course up and running.
- Customization. While ease of use is important, you also want flexibility and control over the design. Seek out a builder that offers customizable templates, fonts, color palettes, and the ability to add your own CSS or HTML code. Your landing page should reflect your brand and course personality.
- Integrations. Does the builder integrate with your email marketing, payment, and course platforms? Integration with tools like MailChimp, PayPal, Teachable, and Thinkific will streamline your workflow and funnel visitors from your landing page into your course.
- Analytics. Look for a landing page builder with built-in analytics to see how visitors are engaging with your page. Metrics like views, click-through rates, and conversion rates will help you optimize your page for the best results. Some provide A/B testing so you can experiment with different versions of your page.
- Affordability. Landing page builders range from free to several hundred dollars per month. Consider how much you can budget for your tool based on the features you need and the number of landing pages you want to create. A good builder will grow with your needs over time.
- Responsiveness. Ensure the landing page builder has fully responsive templates that display beautifully on any device. With more and more visitors accessing the web via mobile, your landing page must be optimized for smaller screens to capture leads and drive conversions on the go.
Does this draft section meet your needs? Please let me know if you would like me to modify or expand the content in any way. I am happy to refine and improve it.
Getting Started With Unicorn Platform's Landing Page Builder
To get started with Unicorn Platform’s landing page builder, follow these simple steps:
Sign Up for a Free Account
The first thing you’ll need to do is create a free Unicorn Platform account. Go to unicornplatform.com and click “Get Started for Free.” Enter your email address and password to sign up. Your account will instantly be activated so you can start building your landing page right away.
Choose a Template
Unicorn Platform offers designer-made landing page templates to choose from. Select a template that matches your brand and the goal of your landing page. Some options include:
- Online Course Template - For promoting and selling an online course
- Mobile App Template - To generate leads and increase downloads of your mobile app
- SaaS Template - For software as a service companies looking to gain more users
You can always customize the template by rearranging sections, changing the color scheme, and adding your own copy and images.
Add Your Content
Now it’s time to make the template your own by adding your unique content. Replace the sample text and images with your company branding, product photos, and benefit-driven copy. Be sure to include clear calls-to-action like “Sign Up Now” or “Download Now” so visitors know exactly what to do.
Connect Your Domain (Optional)
If you have your own domain name, you can connect it to your Unicorn Platform landing page. Go to Settings → Domains and enter your domain to verify ownership. Once verified, your landing page will be live at your custom domain.
Launch Your Landing Page
Congrats, your landing page is now ready to go live! Click “Publish” to make your landing page visible to visitors. You can then start driving targeted traffic to your page through social media, search engines, email marketing and more.
Monitor how your landing page is performing and make tweaks as needed to optimize conversion rates. Unicorn Platform’s built-in analytics will show you metrics like page views, conversion rate, and sales to help you improve your landing page.
How to Customize Your Online Course Landing Page Template Free
To customize your online course landing page template, follow these guidelines:
Choose a Theme
Select a theme that matches your brand and the topic of your course. Some options include:
- Clean and minimalist
- Bold and bright
- Vintage and retro
- Futuristic and techy
Choose colors, fonts, and images that reinforce the theme you want to convey.
Add Your Logo and Branding
Include your company logo prominently at the top of the page to build brand recognition. Use the same color scheme and font as your main website to create a cohesive brand experience for visitors.
Write an Attention-Grabbing Headline
Your headline should capture the key benefit of your course in an exciting way. Some examples:
- “Master Data Science in Just 6 Weeks!”
- “Learn Marketing Secrets That Will 10X Your Business”
- “Become Fluent in Spanish with Our Revolutionary Method”
Describe Your Course
Write a few compelling paragraphs highlighting what students will learn in your course, the key outcomes and benefits, what makes your course unique, and why they should enroll now. Use bullet points for conciseness and visual appeal.
Add Images and Screenshots
Include images of yourself (the instructor), students in your course, or screenshots of your course content and materials. These help visitors visualize what the learning experience will be like and build trust in your brand.
List Key Features and Curriculum
Give an outline of the major topics, modules, or milestones in your course curriculum. This helps set proper expectations for students about what they will be learning. You can organize this into sections for beginner, intermediate and advanced courses.
Call Them to Action
The most important part of your landing page is a prominent call-to-action button, like “Enroll Now.” Place this at multiple locations on the page, especially above the fold, to prompt visitors to sign up right away before leaving the page.
A/B Test Your Landing Page
Try different headlines, copy, images, and call-to-action buttons to see which version performs better. You can make changes to your page and use a tool like Google Optimize to test multiple variants and determine the highest-converting option. Continuous optimization will improve your results over time.
Following these best practices will help you create an online course landing page that is professional, compelling, and optimized for conversions. Be sure to also review examples from competitors and influencers in your industry for additional ideas and inspiration.
Adding an Email Opt-in Form to Capture Leads
To capture leads and build your email list, you'll want to add an opt-in form to your online course landing page. An email opt-in form allows visitors to enter their email address to receive updates, offers, and other information from you.
Choose an Email Marketing Service
The first step is to choose an email marketing service to collect and organize email subscribers. Popular options include Mailchimp, ConvertKit, Drip, and ActiveCampaign. These tools make it easy to create email opt-in forms and autoresponder email sequences. They also handle GDPR compliance and spam filtering.
Design Your Opt-In Form
Next, design an eye-catching opt-in form to place on your landing page. A simple form with only an email field and submit button works well. You may also want to include:
- A brief message describing what subscribers will receive
- An incentive like a free resource or coupon code for signing up
- Social proof showcasing how many subscribers you have
Keep your form short, visually appealing, and mobile-friendly.
Choose a Strong Call-to-Action
Place your opt-in form above the fold on your landing page and include an action-oriented call-to-action like "Subscribe Now to Get Notified of Our Next Course!" or "Join Our Community - Sign Up Below". A bold CTA will encourage more visitors to take action.
Offer an Incentive (Optional)
Consider offering an incentive for subscribers like a coupon, free resource, or sneak peek. Free or discounted access to your online course can be an especially compelling incentive. However, an incentive is not always required and you can allow the value provided in your autoresponder sequence to speak for itself.
Set Up Your Autoresponder Sequence
Finally, build an autoresponder email sequence to deliver value to your new subscribers right away. For an online course, you may want to share lessons from previous courses to build excitement, highlight student success stories, or offer a special deal for your next launch. Consistently delivering helpful content will keep your subscribers engaged and build trust in your brand. If you're looking to create a landing page specifically for art classes, check out our article on how to create an art classes landing page in minutes for tips and tricks to make your page stand out.
An effective email opt-in form is key to building a responsive list of potential customers. By choosing the right tools and optimizing your form and autoresponder sequence, you can turn more website visitors into loyal subscribers and paying customers.
Showcasing Your Online Course and Key Benefits
To effectively showcase your online course and highlight the key benefits to potential students, focus on the following elements:
Course Curriculum and Structure
Outline the curriculum and course structure in a clear, concise way. Explain what topics and subjects will be covered, the sequence they will be taught in, and how lessons will be delivered (video, text, live sessions, etc.). Give students an overview of what they can expect from the course to demonstrate its comprehensive nature.
Instructor Qualifications and Experience
Build trust in the course by highlighting the instructor’s relevant qualifications, credentials, experience, and expertise. Explain the instructor’s background in the subject matter and their history of helping students learn and succeed. Students will feel more confident in the course knowing it is created and taught by a knowledgeable professional.
Learning Outcomes and Objectives
Clearly define the specific skills, strategies, and knowledge students will take away from the course. Explain how these outcomes will benefit students in their lives and careers. Articulate concrete objectives for each lesson and the course as a whole. Students will better understand the course’s purpose and value by seeing the targeted learning outcomes.
Additional Resources and Support
Promote any additional resources, tools, or support offered to students. This could include workbooks, bonus downloads, access to online communities, the ability to ask questions and get feedback, and more. Highlighting these additional benefits further demonstrates your dedication to student success and the comprehensive nature of the course.
Reviews and Testimonials
Including reviews and testimonials from past students highlighting their experiences and outcomes can be a very persuasive way to build credibility for your online course. For example, check out our blog post on working with online courses to learn more about how you can use templates to create a stunning landing page that showcases your course's value, builds trust, and highlights key benefits to students. By applying these best practices, you can capture interest and motivate visitors to enroll and start learning.
Using Social Proof to Build Trust
To build trust and social proof for your online course, utilize ratings, reviews, testimonials, and case studies from real students and customers. Social proof shows potential customers that others have found value in your course, increasing the likelihood of conversion.
Collect Ratings and Reviews
Ask current and past students to leave a rating and review on your course landing page and third-party sites like Trustpilot or Course Report. Positive reviews and high star ratings establish credibility and build trust in your brand. Respond to all reviews to show you value customer feedback.
Feature Written Testimonials
Feature 3-4 written testimonials from students who loved your course. Testimonials should highlight specific benefits and transformations from taking your course. Written testimonials are more persuasive than a rating or review alone. Ask students for a 1-2 sentence quote, their name, photo, and occupation to build authenticity.
Share Video Testimonials
Video testimonials are an extremely compelling form of social proof. Ask 1-2 top students if they would be willing to record a short video discussing their experience with your course and key outcomes. Keep videos under 90 seconds. Embed the videos prominently on your landing page.
Develop Case Studies
For very successful students, develop an in-depth case study highlighting their story. Case studies are persuasive because they demonstrate how your course solved a specific problem or challenge. They allow potential customers to envision success for themselves. Interview students about their situation before the course, what they learned, key outcomes, and how their life has improved as a result.
Using these types of social proof on your landing page and in your marketing builds credibility, establishes you as an authority, and gives potential customers confidence in your course and brand. The more proof points you have, the more compelling your pitch will be to new students. Continuous optimization and adding new reviews, testimonials, and case studies over time will yield the best results.
Including Pricing Options or a Call-to-Action
To maximize conversions, including pricing options or calls-to-action (CTAs) on your online course landing page is essential. You want to make it as easy as possible for visitors to sign up for your course.
Include Multiple Pricing Tiers
Offering several pricing levels for your course allows you to appeal to customers with different budgets. You might have a basic option, a mid-level option, and a premium option. For example:
- Basic: $49 - Access to video lessons
- Standard: $99 - Video lessons, workbooks, and Q&A access
- Premium: $199 - All course materials, 1-on-1 coaching, and lifetime access
Be sure to clearly highlight the key benefits and features at each tier so visitors can easily determine which is the best value for their needs.
Offer Coupons and Discounts
Running a promotion with a coupon code or discount on your landing page can motivate visitors to sign up right away. You might offer:
- An early bird special: 20% off for the first 50 students
- A launch discount: 50% off the first month
- A coupon like SUMMERSALE for 25% off any plan
Promotional pricing gives the impression of scarcity and a good deal, prompting visitors to take action quickly before the offer expires. Just be sure not to discount too heavily, as you still need to make a profit from your course.
Include High-Converting CTAs
Calls-to-action should be clear, concise, and direct visitors to sign up for your course. Phrases like:
- Enroll Now
- Sign Up Today
- Start Your Course
are direct and get the point across. Place your CTAs prominently on the page, such as at the top, in page sections, and at the bottom of the page. Use contrasting colors so they stand out and draw attention. The easier you make it for visitors to sign up, the more conversions you'll see.
Following these best practices for including pricing tiers, promotions, and calls-to-action on your online course landing page will significantly improve your conversions and sales. Provide visitors with a clear path to purchase your course, and make the next step obvious. Your landing page should motivate visitors to become students.
FAQs: Using an Online Course Landing Page Template Free
Using an online course landing page template allows you to quickly launch a page to start promoting and selling your online course. Here are some frequently asked questions about using a free landing page template:
What is an online course landing page?
An online course landing page is a webpage specifically designed to convert visitors into customers for your online course. It includes an attention-grabbing headline, information about what the course covers, testimonials, and a call to action like a signup or purchase button.
Do I need any technical skills to use a landing page template?
No, a free landing page template is built to be used by non-technical users. You do not need any coding experience. Templates are customizable through a drag and drop page builder tool with pre-designed elements you can simply drag, drop, and edit.
How do I customize the template?
You can customize templates by:
- Changing the colors, fonts, and background
- Adding or removing sections
- Updating the wording and images
- Rearranging the layout and order of elements
- Connecting the landing page to your email marketing, payment, and course platforms
How do I drive traffic to my landing page?
Some ways to drive traffic to your landing page include:
- Promoting your course on social media channels like Facebook, Instagram, and LinkedIn groups
- Building an email list and promoting to your subscribers
- Optimizing your landing page for search engines like Google
- Posting about your course in relevant online communities and forums
- Collaborating with others through guest blogging, podcasting, or affiliate marketing
What are some best practices for landing pages?
Effective landing pages:
- Have a clear headline and subheadline explaining your offer
- Include visuals like images, graphics, screenshots or video
- Have a simple, uncluttered layout with plenty of white space
- Focus on benefits and solutions, not features
- Use social proof like reviews, testimonials, and case studies
- Have a strong call-to-action button above the fold
- Match your company's branding for a cohesive experience
Following these best practices will help you create an online course landing page that engages visitors and converts them into customers. With some time and testing, you can optimize your landing page to improve conversion rates over time.
Conclusion
In closing, using a free landing page template to build your online course website is a smart way to save time and effort. With an easy drag-and-drop builder like Unicorn Platform, you can have a professional landing page up and running in no time without any technical skills required. Focus on creating a great user experience, emphasize the key benefits and features of your course, include persuasive copy and eye-catching images. A high-converting landing page will help you start promoting your online course, build your audience and customer base, and ultimately achieve your goal of impacting and empowering more people through your teachings. Using the right tools and resources can help make the process simple and streamlined so you can focus on what really matters - creating an amazing learning experience for your students.
